„Sustainable Food Choices as Politics and Lifestyle“ – start-up funding for new project approved

The Center for a Sustainable University at the University of Hamburg has approved funding for the new research project “Sustainable Food Choices as Politics and Lifestyle”, which will start in spring 2018. The project investigates the drivers of food choices and how changing discourses, norms and attitudes about food relate to actual patterns of food consumption: What drives food choices and how are they influenced by ideas and discourses related to more sustainable lifestyles? This question will be tackled in a comprehensive interdisciplinary approach that looks at both, discourses about food and the everyday practices of food consumption. The researchers will analyze local media outlets and conduct surveys and experiments (in the WISO research lab).

Project board members: Michael Brüggemann (speaker), Jannis Androutsopoulos, Imke Hoppe, Katharina Kleinen-von Königslöw, Stefanie Kley, Grischa Perino and Anke Strüver

Project coordinator / researcher: Dr. Radhika Mittal